LINKEDIN ADVERTISING
Choosing the right KPIs (Key Performance Indicators) for your paid LinkedIn functions depends on your specific goals and campaign type. However, here are some general categories of KPIs to consider:
1. Awareness:
Impressions: The number of times your ad was displayed.
Reach: The number of unique users who saw your ad.
Engagement Rate: The percentage of users who interacted with your ad (clicks, likes, comments, shares).
These KPIs are essential for understanding the visibility and impact of your ad campaign. They help you assess if your ad is reaching your target audience and generating interest.
2. Consideration:
Website Clicks: The number of users who clicked on your ad and visited your website.
Video Views: The number of users who watched your video ad (if applicable).
Form Submissions: The number of users who completed a form on your landing page after clicking your ad.
These KPIs measure how well your ad is driving users to engage with your content and take the next step, whether visiting your website, watching a video, or submitting a form.
3. Conversion:
Leads Generated: The number of qualified leads generated through your campaign (e.g., form submissions, signups, downloads).
Sales: The number of sales directly attributed to your LinkedIn campaign.
Cost per Lead (CPL): The cost to acquire a lead through your campaign (calculated as total spend / leads generated).
Cost per Acquisition (CPA): The cost to acquire a customer through your campaign (calculated as total spend / sales generated).
These KPIs assess the effectiveness of your campaign in achieving your ultimate goals, whether generating leads, driving sales, or acquiring new customers.
Additional factors to consider when choosing KPIs:
Campaign goals: Align your chosen KPIs with your overall campaign goals.
Target audience: Consider the specific actions you want your target audience to take and choose KPIs that measure those actions.
Budget: Allocate resources effectively by focusing on KPIs that are most relevant to your budget and campaign type.
By carefully selecting and monitoring the right KPIs, you can gain valuable insights into the performance of your paid LinkedIn functions and optimize your campaigns for better results.